About Us

Our Philosophy

A healthier lifestyle doesn’t have to be a chore. Instead of attempting to conquer your health goals all at once, what if you started by setting smaller, more manageable goals? Making simple changes along the way can lead to great health benefits down the road.

How to get started

01

Focus on making smaller, more manageable choices in each of the four areas.

02

Each change in your lifestyle should feel easy, simple and light – or you likely won’t be able to maintain it.

03

You are unique, so don't compare yourself to what someone else is doing.

04

There are many ways to reach the same goal. Find yours.

Make Simple Changes

For more than 25 years, Juice Plus+ capsules have been the One Simple Change that has jumpstarted thousands of people on their journey to better health. Juice Plus+ capsules and chewables help bridge the gap between what we should eat and what we do eat, every day. Our tasty and versatile Juice Plus+ Shakes provide another nutritious and cost-effective way to support your diet. It's one little change that can make a big difference.

Our Vision and History

Founded in 1970 by Chairman Jay Martin, The Juice Plus+ Company has grown from a small, direct-sales company into a highly successful, privately held health and wellness company operating in more than 20 countries today.

Our turning point toward a health and wellness focus occurred in 1993 when we introduced Juice Plus+ Fruit and Vegetable Blend capsules. Even at that time, a growing body of scientific evidence was demonstrating that eating a wide variety of fruits and vegetables is essential to a healthy diet and lifestyle. Juice Plus+ responded to that need with a simple and convenient product to help people bridge the gap between what they should eat, and what they actually do eat, every day.

All Juice Plus+ products share a common nutritional philosophy that traces back to our beginnings in 1993 and helps us stand out from the tens of thousands of nutritional products on the market today: an emphasis on the whole food, plant-based nutrition that is so important in our diets.

Our Mission – Giving Back

The mission of The Juice Plus+ Company is to Inspire Healthy Living – in our homes, in our communities, and around the world. We want to inspire and enable healthy change that impacts lives and communities forever. Because when you change the way people experience the world, in the end, you’ve changed the world itself.